Fabio Caselli
Creative Director

Italian-Swiss designer, Fabio has over 15 years experience as a creative director, having worked for some of the world's leading agencies such as Futurebrand and Publicis Group in Milan, Tokyo and Basel. In 2008, personally encouraged by Massimo Vignelli (former president of AGI, Alliance Graphique Internationale and AIGA, American Institute of Graphic Arts), Fabio founded Caselli Strategic Design. Since 2011 Fabio is also a University Lecturer and Thesis Director in Milan and Barcelona, where he teaches Corporate Branding and Packaging, as part of the Visual Communication- and Product Design programs at IED.

Lilian Widdershoven
Co-Founder / Client Service Director

Lilian studied law and history of art in Amsterdam and earned her degree with a thesis on the historical development of signatures and the practice of signing artworks put into a socio-economic context with a focus on the changing importance of authenticity and identity. She has lived in Amsterdam, Paris and Buenos Aires and collaborated with numerous renowned museums, art dealers, galleries and art fairs. After a chance encounter with Fabio Caselli on a cargo boat in Patagonia, these avid travellers joined forces and co-founded Caselli Strategic Design.