Perfection is finally attained not when there is nothing left to add, but when there is nothing left to take away.

(Antoine de Saint Exupéry)

About Us

Caselli Strategic Design is an award winning, international brand consultancy with a growing multi-disciplinary team of experts, headquarters in Lugano and representative offices in Paris, Barcelona, Stockholm and Maastricht, offering its services to a global clientele in over 20 countries around the world.

We provide a full range of integrated brand consulting, creative, and design services to help our clients create, build, and revitalize their brands. We offer solutions that make brands live and better connect with their audience: by developing brand strategies closely linked to business objectives, we achieve results which are more efficient for our clients and more in tune with their audience. Ultimately, we support their business growth.


What makes a product successful is its capacity to communicate with the public, be meaningful, to accompany a perception and to leave an emotion.

In 2011, Caselli Strategic Design was invited to represent Switzerland during the World Design Expo in Taipei, and their work can be found in the permanent collections of: Victoria and Albert Museum (UK), Museum für Gestaltung (Switzerland), Design Museum Essen (Germany), Hong Kong Heritage Museum (China), Canadian Museum for Human Rights (Canada), Center for the Study of Political Graphics (US), Design Museum Gent (Belgium), Dansk Plakatmuseum (Denmark), Lahti Poster Museum (Finland), Wilanow Poster Museum (Poland), Graphic Design Museum / MOTI (the Netherlands), Les Arts Decoratifs / Louvre (France).


Corporate identity / Brand identity / Brand architecture / Brand stretching / City branding / Cultural branding / Naming / Digital identity / Communications platform / New product development / Retail design / Signage design / Campaign launch / Packaging design / Structural design /   Merchandising display / Literature design / Exhibition design / Typeface design