Caselli Strategic Design is an award-winning, Swiss-based branding agency with a global reach. It was founded in Paris in 2008 by Fabio Caselli under the guidance of Massimo Vignelli, President of Alliance Graphique Internationale and the American Institute of Graphic Arts. After serving as Creative Director at leading agencies in Basel, Milan, and Tokyo, he established the studio, which has since delivered brand identities and strategic design solutions in more than 20 countries, working with clients across a wide range of industries.
Our approach combines strategic insight with timeless design principles to create distinctive brands that endure. Alongside its client work, the agency’s projects have been featured in more than 40 exhibitions worldwide, including the Triennale Design Museum in Milan, the Palazzo della Civiltà Italiana in Rome, and the Mexican Museum of Design in Mexico City.
Founder Fabio Caselli, a graphic designer, educator, curator, and art collector, has held academic roles in corporate branding, served as a thesis advisor and visiting professor, and earned international recognition with invitations to the Hong Kong Poster Triennial, the Moscow Biennale of Graphic Design (Golden Bee), and the World Design Expo in Taipei. As a curator, he has collaborated with renowned creatives such as William Klein, Nobuyoshi Araki, Tom Geismar, and Seymour Chwast.